Industries · Real Estate

We build AI systems for the people holding real estate together

DSHG Sonic partners with real estate brokerages and home-management platforms to build the operating systems that keep agents, homeowners, insurers, and vendors on the same page — matched to what your organization needs.

Equity co-builds, matched to the betOne system, every stakeholderHonest about what’s confirmed

Sid Was Here · DSHG Portfolio Agent day one

Commission split calculated

Automatic, from day one

Done

Client message logged

No missed follow-up

Done

Closing document filed

Auto-routed · awaiting signature

Review

Illustrative product pattern — no quantified public metrics exist for this company yet

Two Bets on the Same Idea

Real estate runs better when everyone touching a property works from one system.

Sid Was Here

DSHG Portfolio

The Problem

Agents leave brokerages for three reasons: confusing commission pay, missed client communication, and manual paperwork.

What We Built

An AI-native brokerage where software is the operating model, not an add-on — commission math, client messages, and documents all run through one system from an agent’s first day.

No quantified number exists yet — the confirmed result is qualitative: "a brokerage built around why agents actually stay — clear pay, no missed messages, less busywork."

HomeHubAI

Equity Build · In Build

The Problem

Homeowners juggle maintenance records, warranties, service providers, and insurance documentation across scattered paperwork and disconnected apps.

What We Built

An AI-powered home management ecosystem centered on VAL, an AI companion answering questions about maintenance, documents, and a home’s history — connecting homeowners, realtors, insurers, vendors, and buyers around one continuous record.

480 subscribers on the App Store — the only DSHG-confirmed number; the product’s own site publishes larger figures that aren’t independently verified.

Learn about HomeHubAI →

Why Real Estate Needs a Different Partner

Not a generic CRM. Not brokerage software with AI bolted on.

We build for the whole transaction and the whole home — every stakeholder working from one record, not five disconnected ones.

Whole transaction

Built for the whole transaction

Sid Was Here’s model: commission, communication, and paperwork run through one system from an agent’s day one, instead of retrofitting tools onto an existing brokerage.

One record, many stakeholders

Built around one home record

HomeHubAI’s model: connect homeowners, realtors, insurers, vendors, and buyers around a single continuous record of the home, not five disconnected systems.

Retention and trust as the product

Built to reduce friction, not add features

Both companies target the friction that makes agents leave and homeowners disengage — commission confusion, scattered paperwork — not a feature checklist.

CapabilityGeneric real estate CRMTraditional brokerage softwareDSHG Sonic Real Estate
Commission, communication, and paperwork in one systemSeparate tools bolted togetherCommission handled outside the softwareOne system from an agent’s day one
Connects every stakeholder, not just the agentAgent-only viewRarely models homeowners or insurersHomeowners, realtors, insurers, vendors, buyers — one record
Engagement modelPer-seat subscription onlyFixed-fee licensing, then they leaveEquity co-build, matched to the bet

Where the Real Pain Is

Agents leave over money and paperwork. Homeowners fall behind for the same reasons.

6.8%

annual real estate agent turnover in 2025, a third of it driven by financial distress — costing brokerages an estimated $15,000–$50,000 per agent lost. Sid Was Here’s exact target.

2025 Agent Migration Report, via HousingWire/ezrecruits

~60%

of U.S. homeowners say they’re putting off home repairs because they can’t afford or keep track of them — HomeHubAI’s VAL targets exactly this.

Today’s Homeowner survey, 1,000 U.S. homeowners, Sept. 2023

~87%

of new real estate agents leave the industry within five years, per widely-cited NAR data — reinforcing why brokerage retention is the real product, not a feature.

NAR data, cited via secondary reporting — verify against the original source before publishing

How a Real Estate Partnership Works

From your most fragmented workflow to a working system

1

Apply

A short form: your brokerage or platform, and the workflow that hurts most.

2

Diagnose

A founder call to map the workflow and what’s actually at stake for agents or homeowners.

3

Build the pilot

A scoped pilot shaped by your team’s weekly feedback, not a slide deck.

4

Launch

Deployed into your real brokerage or platform, production-ready, not a demo.

5

Structure the partnership

Equity or a fractional engineering retainer — whichever actually fits.

Tell Us What’s Fragmented

Let’s map your brokerage or home-platform workflow.

We review every application personally, and we’ll tell you honestly whether an equity build fits — and what shape it should take.

Who we’re looking for

Real estate brokerages, home-management platforms, or property-adjacent tech companies
A fragmented workflow costing real agents, revenue, or homeowner trust
A leader ready to give fast, honest feedback during a pilot

Prefer to talk first? Book a Founder Call →

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We review every submission personally. We never share your data.

Agents and homeowners deserve one system, not five. Let’s build it.

Tell us the workflow that’s costing your brokerage or platform the most. We’ll tell you honestly whether we’re the right partner.