Choose the path that fits
where you are
Build My Startup
For early-stage founders who need a technical co-builder, AI-native MVP, product team, or long-term studio partner.
Explore Studio Co-Builds →Automate My Business
For small and medium-sized businesses looking to reduce manual work, improve sales follow-up, automate operations, or increase revenue using AI.
Explore AI Systems →Extend My Product Team
For funded startups and growing companies that need AI engineering, Fractional CTO support, or custom product development.
View Services →From first MVP to AI operating system
AI-Native MVPs
From concept to launch-ready product.
AI Autopilots
Systems that automate repetitive business workflows.
Custom AI Engineering
LLMs, agents, copilots, data workflows, and integrations.
Fractional CTO
Technical strategy, architecture, product planning, and team leadership.
Workflow Automation
Reduce manual work across sales, operations, admin, and support.
Venture Co-Building
Cash + equity partnerships for aligned founders.
WHY DSHG SONIC
Not a vendor. Not a traditional agency. A studio built around aligned outcomes.
We co-build
We work closely with founders and operators — not just as contractors, but as long-term product and technology partners.
We align incentives
Depending on the project, we work through fixed-fee, retainer, cash + equity, or outcome-based models.
We stay close after launch
We help with iteration, product strategy, operations, automation, and scale after the first version is live.
Flexible ways to work together
Fixed fee, cash + equity, retainers, or outcome-based — we match the model to the stage, risk, and outcome.
Fixed Fee
For clearly scoped product or AI engineering work.
Cash + Equity
For startup founders who want a technical co-building partner.
Fractional CTO Retainer
For teams that need ongoing technical leadership.
Outcome-Based
For businesses where AI creates measurable savings or revenue growth.
AI should not be a demo. It should
move a business number.
We focus on AI systems that reduce labor hours, recover missed revenue, speed up operations, and increase conversion.
Average revenue recovered after deploying AI receptionist + follow-up autopilot.*
Products and companies
we've helped build
Fludder
Problem
Companies hire people... not resumes
What We Built
Fludder is a sophisticated Al-powered employment marketplace designed to tackle the complexities of hiring entry-level talent in a fast-paced, competitive environment. With its advanced custom filters and integrated platform, it enables companies and recruiters to efficiently identify and hire candidates who bring value beyond their resumes. Leveraging cutting-edge Al, Fludder reviews and analyzes candidate videos to provide actionable feedback and ratings, empowering recruiters to make well-informed decisions quickly. The platform also simplifies the hiring process by combining messaging, interviewing, and offer management into one seamless system. In an industry where speed, precision, and inclusivity are paramount, Fludder addresses the challenges of traditional hiring processes, offering a comprehensive solution that supports recruiters and candidates alike.
View Project →
Jabbie
Problem
Differently Abled wellness and training
What We Built
Jabbie is a groundbreaking community wellness app designed to redefine traditional fitness standards and offer inclusive support for users to move their bodies in ways that resonate with them personally. Unlike conventional fitness apps, Jabbie expands the definition of fitness to include diverse activities often overlooked in the industry, providing a space where everyone can feel empowered to pursue their unique wellness journey. With a mission to create a personalized support system for all users, Jabbie fosters a holistic approach to fitness that celebrates individuality and encourages sustainable, self-driven health practices. In a world where fitness often feels exclusive, Jabbie is reshaping the narrative to prioritize inclusivity and personal well-being.
View Project →
iCloss
Problem
Pharma Compliance Partner
What We Built
iCloss offers a comprehensive solution for reporting aggregate spending while seamlessly integrating with internal data sources, eliminating the need for additional resources or complex setups. Designed specifically for healthcare and pharmaceutical manufacturers in the USA, iCloss focuses on mitigating compliance-related challenges, ensuring organizations meet regulatory requirements effortlessly. By streamlining processes and addressing critical compliance issues, iCloss empowers companies to focus on their core expertise, driving innovation and excellence in their industries.
Visit Project →How we work
Diagnose
Understand the business, product, workflow, or founder opportunity.
Design
Map the AI-native product, automation, or MVP architecture.
Build
Develop the system using modern AI and software engineering.
Launch
Deploy, test, measure, and support real-world usage.
Scale
Iterate, automate deeper, and expand into the next growth layer.