Choose the path that fits
where you are
Build My Startup
For early-stage founders who need a technical co-builder, AI-native MVP, product team, or long-term studio partner.
Explore Studio Co-Builds →Automate My Business
For small and medium-sized businesses looking to reduce manual work, improve sales follow-up, automate operations, or increase revenue using AI.
Explore AI Systems →Extend My Product Team
For funded startups and growing companies that need AI engineering, Fractional CTO support, or custom product development.
View Services →From first MVP to AI operating system
AI-Native MVPs
From concept to launch-ready product.
AI Autopilots
Systems that automate repetitive business workflows.
Custom AI Engineering
LLMs, agents, copilots, data workflows, and integrations.
Fractional CTO
Technical strategy, architecture, product planning, and team leadership.
Workflow Automation
Reduce manual work across sales, operations, admin, and support.
Venture Co-Building
Cash + equity partnerships for aligned founders.
WHY DSHG SONIC
Not a vendor. Not a traditional agency. A studio built around aligned outcomes.
We co-build
We work closely with founders and operators — not just as contractors, but as long-term product and technology partners.
We align incentives
Depending on the project, we work through fixed-fee, retainer, cash + equity, or outcome-based models.
We stay close after launch
We help with iteration, product strategy, operations, automation, and scale after the first version is live.
Flexible ways to work together
Fixed fee, cash + equity, retainers, or outcome-based — we match the model to the stage, risk, and outcome.
Fixed Fee
For clearly scoped product or AI engineering work.
Cash + Equity
For startup founders who want a technical co-building partner.
Fractional CTO Retainer
For teams that need ongoing technical leadership.
Outcome-Based
For businesses where AI creates measurable savings or revenue growth.
AI should not be a demo. It should
move a business number.
We focus on AI systems that reduce labor hours, recover missed revenue, speed up operations, and increase conversion.
Average revenue recovered after deploying AI receptionist + follow-up autopilot.*
Products and companies
we've helped build
iCloss
Problem
Pharma Compliance Partner
What We Built
iCloss offers a comprehensive solution for reporting aggregate spending while seamlessly integrating with internal data sources, eliminating the need for additional resources or complex setups. Designed specifically for healthcare and pharmaceutical manufacturers in the USA, iCloss focuses on mitiga...
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Aidlab
Problem
Wearables for Professionals
What We Built
Aidlab is an innovative device compatible with Android, iOS, and web applications, gaining widespread support from users around the globe. Beyond standard fitness trackers that count steps or record heartbeats, Aidlab takes a comprehensive approach by capturing advanced vital body signals to deliver...
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Eaze.io
Problem
Highly calculated Cannibis delivery
What We Built
"Eaze is California's largest legal cannabis delivery marketplace, dedicated to bringing enjoyment and convenience to its customers. By breaking down barriers to access, Eaze ensures that high-quality cannabis products are delivered seamlessly while fostering a sense of community in everything they...
Visit Project →How we work
Diagnose
Understand the business, product, workflow, or founder opportunity.
Design
Map the AI-native product, automation, or MVP architecture.
Build
Develop the system using modern AI and software engineering.
Launch
Deploy, test, measure, and support real-world usage.
Scale
Iterate, automate deeper, and expand into the next growth layer.