When to use: If you’re developing a product that requires a significant investment of time and resources, numerous customers will be required to achieve profitability.

Goal: Get a prepayment for proof that people will actually pay for the developed MVP.

When to use: If you have an idea but are not an expert in the field, you need to dive deeper into the world of your customers to understand if your product can change their world.
Goal: Build a customer base prior to the product development to let your target audience define the content and functions of the future product.

When to use: If your clients work offline and aren’t technology savvy or if you are dealing with a product with logistics, which is difficult to predict.
Goal: Based on an individual approach to each client, gain experience with the product even before its automation, assess the demand, and understand who is really interested in the service.

When to use: If the product requires the development of complex algorithms or process automation or if you work in a complex industry (i.e., finance, law).
Goal: Learn about the frequency of requests and come across as a serious company in the eyes of your customers.

When to use: If you assume that a part of the product needs to be separated or you’re entering a market dominated by a more complex and expensive product.
Goal: Create a product that offers to test the hypothesis of the value and viability of this particular functionality.

When to use: If you’re entering a market with mature competitors or want to develop a product with unpredictable logistics or limited engineering resources.
Goal: Test your strength, knowledge of the field, and marketing channels.